SOCIAL MEDIA IN BUSINESS - DOES IT WORK?
Part One - Benefits of LinkedIn to Businesses
I am interested to hear how people utilize LinkedIn to gain business?
I link up with people I know and have done business with, or would like to get to know and do business with; I check out suppliers and service providers before using them; use as a marketing tool for my business; potential clients and candidates can check out what I offer and decide whether I am the right recruiter for their needs; I find out about clients businesses and candidates work history; acquaintances and colleagues keep in touch and up to date....
How about you? What do you gain from coming online, is it a time waster or do you reap the rewards?
Personally my main reason for using LinkedIn is because I like to find out more about the people I’m going to meet in a professional sense and who or what we might have in common and whether there is a synergy where we can work together.
I check credentials such as current roles and company profiles, past job titles, qualifications, experience and whom they know. I’m also interested to see writing styles, personal marketing aptitude and basically what makes them tick and how they have got to this current point in their lives.
I read peoples profiles if I am about to book a service through them or consider them for a job, or if linking with an old acquaintance seeing what they have been up to. I have even used LinkedIn to check out the background of new tenants for my property or the credentials of a health provider before making an appointment.
In terms of using LinkedIn information for recruiting, I work a lot with professional and skilled hiring, so I find that most people at that level have a profile of some description. There has been a few times where I have found inconsistencies between a CV in my hand and a profile on LinkedIn – as you can imagine that flashes a red light and gives me some more checking to do! Considering your LinkedIn profile is usually under public scrutiny you would think it would be the Curriculum Vitae containing the wrong titles, dates, responsibilities, taking credit for others achievements etc, which is usually the case - but on the odd occasion it’s the other way round!
I really enjoy networking - to a point. I am not that skilled at ‘small talk’ though, so having some knowledge supplied via LinkedIn prior to meeting helps with conversations. I always like to find some common ground where I can help someone, whether it’s with referrals, recommendations or establishing a way of working together for mutual benefit. I’ve found from these business relationships gained and maintained over the years, I have also made some great friendships and grown a strong support network.
LinkedIn seems to be mainly about online networking and building a core group of business contacts that may be beneficial to each other now or in the future or have been in the past. There seem to be both casual part time users as well as real enthusiasts who use this platform as an important business tool.
How do you use LinkedIn?
And what other 'social media' works for your business? Please share your thoughts.
One2One - The Recruitment Outsourcer
Phone: 021 355 179
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