Cheeky Tips for LinkedIn Profiles....
Are you profiling yourself and/or your business on LinkedIn yet? If not it may be time for YOU to get social media savvy right NOW!
These days if you are not making the most of the largest FREE TO USE worldwide networking and sales tool - then you could be missing out on business and potential opportunities for both yourself and your employer / business.
In fact some clients I recruit for will not even look at employing a person if they are not on LinkedIn. It is considered a ‘must have’ for any sales representative whose doing their job properly, or for that matter any business professional that is serious about promoting their products or services.
LinkedIn can be used for online networking and building a core group of contacts that may be beneficial to each other either now, or in the future. There are casual users who dabble online occasionally and at the other extreme the 'real hard core enthusiasts' who use this platform as an important business tool, or a place to self-promote, or sometimes just as a forum to wax lyrical on a daily basis.
So what can YOU use LinkedIn for?EVERYONE - Link up with people you know and have done business with, or would like to get to know and do business with;
Use as a marketing and sales tool and a way to See and be Seen through likes, comments, business pages, posts, updates blogs and group discussions;
Check out suppliers and service providers credentials before using them. Do they really have the experience to do what they're doing? Who recommends them? Do they belong to any industry regulation groups?;
Find out about a potential new clients business and background and what makes them tick, or what you both have in common before approaching them;
Keep in touch and up to date with what’s happening in your industry and make the most of the information sharing, latest news and free advice from the worlds best Leaders, Movers and Shakers;
Post updates and blogs to keep readers up to date with you, your interests and passions, your business offerings.....;
And pay it forward and share your own knowledge, tips and advice to help others.
JOB SEEKERS - sign up and create a profile and online CV with relevant keywords so employers can find you; Check out the latest job vacancies advertised; Connect with potential employers; Look up and Follow companies you may want to work for and check out the people that are working there - see how they came to be in that job you covet, what career steps have they taken to be where you want to be? Get recommendations from present and past employers, colleagues and clients to add credibility to your own profile;
EMPLOYERS - 'profile stalk' people you may want to employ, find out what they offer and decide whether they have the right experience, qualifications etc for your needs - or perhaps they are connected with someone who does? Profile your business with a Company Page, marketing blurb and logo so your employees can link to your company name and passively promote your business whenever anyone looks at their profile; Start an industry Group and invite and connect with like minded businesses and people; search for potential clients, suppliers, service providers....;
RECRUITERS - use the various talent searching tools and connect with people in the industries you are recruiting for; Follow companies of interest; Send invites to potential clients or those people that may have the connections you are looking for; Check candidates backgrounds; Search for passive candidates that may be open to some subtle 'shoulder tapping' for the right job or actively 'head hunt' someone you want to apply for your jobs; Post jobs, write blogs....;
Now its YOUR turn - SHARPEN UP your Profile with some Tips below:
Create your LinkedIn Profile here: https://www.linkedin.com/reg/join
Get Connected and Recognised as a key player in your industry
Ask for Recommendations and Endorsements
Keep on top of Requests and Messages
So READERS what else do you use LinkedIn for?
Blog Writer: Kirsty Morrison
One21 - The Recruitment Outsourcer
RCSA Accredited Professional Recruiter
One21 - for the Best in Recruitment Solutions