Cheeky Tips for LinkedIn Profiles
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Cheeky Tips for LinkedIn Profiles

Cheeky Tips for LinkedIn Profiles....

Are you profiling yourself and/or your business on LinkedIn yet? If not it may be time for YOU to get social media savvy right NOW! 

These days if you are not making the most of the largest FREE TO USE worldwide networking and sales tool - then you could be missing out on business and potential opportunities for both yourself and your employer / business.

In fact some clients I recruit for will not even look at employing a person if they are not on LinkedIn. It is considered a ‘must have’ for any sales representative whose doing their job properly, or for that matter any business professional that is serious about promoting their products or services. 

LinkedIn can be used for online networking and building a core group of contacts that may be beneficial to each other either now, or in the future. There are casual users who dabble online occasionally and at the other extreme the 'real hard core enthusiasts' who use this platform as an important business tool, or a place to self-promote, or sometimes just as a forum to wax lyrical on a daily basis.

So what can YOU use LinkedIn for?EVERYONE - Link up with people you know and have done business with, or would like to get to know and do business with;

Use as a marketing and sales tool and a way to See and be Seen through likes, comments, business pages, posts, updates blogs and group discussions;

Check out suppliers and service providers credentials before using them. Do they really have the experience to do what they're doing? Who recommends them? Do they belong to any industry regulation groups?;

Find out about a potential new clients business and background and what makes them tick, or what you both have in common before approaching them;

Keep in touch and up to date with what’s happening in your industry and make the most of the information sharing, latest news and free advice from the worlds best Leaders, Movers and Shakers;

Post updates and blogs to keep readers up to date with you, your interests and passions, your business offerings.....;

And pay it forward and share your own knowledge, tips and advice to help others.

JOB SEEKERS - sign up and create a profile and online CV with relevant keywords so employers can find you; Check out the latest job vacancies advertised; Connect with potential employers; Look up and Follow companies you may want to work for and check out the people that are working there - see how they came to be in that job you covet, what career steps have they taken to be where you want to be? Get recommendations from present and past employers, colleagues and clients to add credibility to your own profile;

EMPLOYERS - 'profile stalk' people you may want to employ, find out what they offer and decide whether they have the right experience, qualifications etc for your needs - or perhaps they are connected with someone who does? Profile your business with a Company Page, marketing blurb and logo so your employees can link to your company name and passively promote your business whenever anyone looks at their profile; Start an industry Group and invite and connect with like minded businesses and people; search for potential clients, suppliers, service providers....;

RECRUITERS - use the various talent searching tools and connect with people in the industries you are recruiting for; Follow companies of interest; Send invites to potential clients or those people that may have the connections you are looking for; Check candidates backgrounds; Search for passive candidates that may be open to some subtle 'shoulder tapping' for the right job or actively 'head hunt' someone you want to apply for your jobs; Post jobs, write blogs....;

Now its YOUR turn - SHARPEN UP your Profile with some Tips below:

Create your LinkedIn Profile here: 
  • Summary: Who you are, where you are, what you do, what you offer and how you can benefit others. Sell yourself and your services!
  • Experience: Use your up to date CV information to sell a comprehensive, credible and compelling career story that gets you jobs or clients. You can link to both past and present employer’s company pages and groups if they have them, which will link to a logo and company profile (CHEEKY TIP - If you don’t want to link to that company and promote them, then slightly change the company name :) This is a public profile so keep your dates and info real – it is up to you how much, or how little you want to share.
  • Projects: Good to list any current projects you are working on
  • Publications: If you have any articles or published works profile them 
  • Skills and Expertise: List all your skills so people can endorse you 
  • Education: Summarize your education/qualifications/relevant training
  • Advice for Contacting: Make it easy for people to get hold of you by supplying an email address and phone number
  • Interests: Give an insight into you personally -help people relate to you
  • Personal Details: Up to you if you want your age and relationship status to be seen - you never know a potential suitor may be looking!
  • Honors & Awards: Great way to showcase any achievements and blow your own trumpet
  • Organizations: Add to your credentials by naming any affiliations and memberships

Get Connected and Recognised as a key player in your industry
  • Link with companies you know and would like to follow
  • Join some groups in your industry and gain from the shared knowledge and networking opportunities
  • Connect with your Outlook, Gmail and Facebook contacts and expand your network
  • Connect with your colleagues and work connections

Ask for Recommendations and Endorsements
  • Ask your current and past employers, colleagues, clients etc for recommendations (you can then choose whether to include these recommendations on your profile or not and can move and shuffle around later)
  • CHEEKY TIP - Nobody can 'un-recommend' you later, so get an endorsement from an employer - before you even think about leaving!
  • Pay it forward by writing recommendations or endorsing others for their skills and in turn they will endorse yours and add more credibility to your profile.

Keep on top of Requests and Messages
  • Link to your email so you are notified of any invitations, endorsements and messages and accept or decline connection invites;
  • Be courteous and respond ASAP to messages
  • Remember every contact is potentially a new business opportunity for you!

So READERS what else do you use LinkedIn for?

Blog Writer: Kirsty Morrison
One21 - The Recruitment Outsourcer
RCSA Accredited Professional Recruiter
One21 - for the Best in Recruitment Solutions

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